Best known for exceptional knitwear, the brand Missoni has been a strong presence in fashion from the 1960’s onward. What started in 1953 as a knitting business between newlyweds Ottavio and Rosita Missoni, the company sold sweaters to department stores in Milan. They first began using their name, Missoni, as a brand label in 1958. The family business grew and until 1965 when Anna Piaggi was named head designer and the Missoni name took on a new meaning. Piaggi’s designs were known the world over. Her knit dresses, coats, and sweaters boasted metallic threading and eye catching zig-zag patterns.During the 1970s, Missoni held true to its Milanese routes and helped organize the first Milan fashion week.
During the 1990’s Missoni adopted a sexier image and their figure hugging knits were popular with many celebrities like Nicole Kidman, Jennifer Lopez, Ashley Judd, and Julia Roberts.The brand also expanded to license its name for colorful patterned home furnishings as well as a wildly popular line with big box retailer, Target.