“Prada is very sophisticated and considered; Miu Miu is much more naive.”-Miuccia Prada
Prada’s trendy little sister, Miu Miu, began as a way for Miuccia Prada to express her lighter side. Called after Miuccia’s nickname, Miu Miu started in 1993, Miu Miu was edgy and colorful from the start. Featuring more quirky style and a lower price point than Prada, Miu Miu’s followers tend to be on the cutting edge of fashion. Spokesmodels for the brand have included Kirsten Dunst, Maggie Gyllenhaal, and Chloe Sevigny. The brand is best known for its girly frills and glitter and departure from stern Italian construction. The brand has remained successful and stayed true to its original image. Many other brands have launched lower priced lines but few have the style to stick around.