Byblos was founded in 1973 as a division of design group Genny Holding SpA. The colorful, youthful brand housed many designers including Gianni Versace and Guy Paulin. The designer duo of Alan Cleaver and Keith Varty went on to define the look of the brand from the early 1980’s to mid 1990’s. Their colorful, artistic aesthetic resonated with the youth market of the time. The brand became an independent entity in 1983 and has since expanded to include fragrances, menswear, and childrenswear.